c What’s next for the mobile app revolution?
logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

What’s next for the mobile app revolution?

Jack Hershman

The scale and pace of change of the mobile app revolution has been astonishing.

Years ago the idea of ubiquitous connectivity was merely a pipe dream, shunned by the brightest minds and labelled a fad, however, since the announcement of the app store in Steve Jobs’ iconic keynote in 2007, both consumers and businesses alike have cast their vote.

The convenience, ease and better overall user experience ushered in by the mobile app revolution over mobile or full web experiences has led to its widespread adoption. The average user now has 42 apps downloaded on their smart device.

As such, the market has been opened up for back end platforms such as Crittercism to aid and ensure the smooth running of apps for mobile businesses worldwide.

On their website, Crittercism describes itself as “monitoring billions of digital customer experiences each day. Delivering great functionality so users stay engaged”

Its investors include big names such as Google Ventures, Opus Capital and Accenture.

Crittercism has been at the forefront of the mobile app revolution, seeing a huge amount of growth over the last 12 months, with revenues doubling and the number of devices that the company’s software is now installed on surpassing one billion.

The mobile app revolution has meant that apps have become intertwined with our everyday lives, and co-founder Andrew Levy described Crittercism’s current involvement with various companies:

“We have a smart lighting company that is a customer of ours. We are embedded in EBay’s watch application. We work with an interesting company in New York that sells Android based exercise bikes.”

But it’s what is just round the corner that is exciting. Levy says that these are all “Isolated systems…that simply leverage a smartphone or tablet as a hub”

The opportunity that the evolution of apps poses for Crittercism and other business are “Isolated machine(s), where there’s an Android OS running, there are apps to drive the display…that’s really exciting and we’re seeing more of those kind of devices coming to market.”

This most certainly is a double-edged sword says Levy, and “enables a new set of applications to be written and a whole new set of problems…that the companies who manage those apps have to deal with.”