Billed as being the bridge between the physical and online world, Blippar was originally intended as a means of connecting brands with highly targeted consumers.
The visual search platform takes everyday products and turns them into rich interactive experiences.
All users have to do is point their camera at an object and scan it.
Recently though, when the time came to expand, its CEO, Ambarish Mitra, was faced with a problem.
How could he entice more users onto the app whilst simultaneously utilizing technology he already had?
“It’s a matter of density of usage, and right now that’s a bit of a scarcity… We are onto something this year… We want to solve this problem in a very unique way.”
Solving it will by no means be easy for the visual search platform though, especially with competition like Google.
The settler of arguments for well over a decade, Google has become synonymous with the internet itself.
Processing 49,000 queries per second, we’d certainly be living in a very different world without the gatekeeper of the internet.
Google earned its 69% market share through constant innovation that had us in awe. It never stopped adapting.
Something it’s yet to explore however, is visual search.
And as part of a wider interview, Ambarish Mitra explains how he combatted this problem through thinking outside the box.
This visual search platform now approaches online exploration from a different perspective.
“It is a deep learning system. We’ve been analyzing data for quite some time.”
“I really believe that it is the future. Word based search, of course will exist. But I always say, words aren’t our biggest strength. If you look at our imagination as a species, it is much bigger than what comes out of our mouth.”
After all, there’s no better way to fight off the competition than by innovating.