Investments in edtech are becoming more and more popular as people begin to embrace the digital age and its capability to provide convenient home learning.
An emerging trend in the industry is the number of platforms that are being acquired by bigger outfits as e-learning is incorporated into existing business models.
Collegefeed has been acquired by Aftercollege, Uclass by Renaissance Learning Company and by far the biggest pickup, Lynda.com has been acquired by Linkedin.
Shortly before their $1.5 billion acquisition by Linkedin in April, Lynda.com raised a large round of funding to acquire more learning platforms for its already successful business.
Apparently the growth ticked the right boxes for the professional networking giant, as Linkedin paid top dollar for the e-learning platform.
Lynda.com, founded in 1995 by Lynda Weinman and her husband Bruce Heavin, is an edtech company that provides e-learning courses for users on a variety of subjects to develop their professional skills.
The purchase is a logical step forward for Linkedin, as it can now increase its users skill sets through edtech as well as allowing professionals to network online.
Commentators have pointed out that since such a minority of Linkedin users are actually looking for a new job, skill development gives them a reason to keep returning to the site.
Since the acquisition Linkedin has offered free Lynda.com trials to both its free and premium members.
Lynda.com then remains it’s own brand within Linkedin, effectively using ingredient branding to grow further.
Ingredient branding has been around for a while, look at the success of Intel Inside, and maybe that’s the future for edtech, forming a symbiotic relationship with a larger firm so that they can both grow bigger and more successful together.
Only time will tell.
With that in mind, have a look at the 10 biggest investments in edtech in Q1 of 2015 in our list above.