Venture forth into the Apple app store and you’ll see no shortage of developers, startups, apps and pieces of enterprise software vying to squeeze those extra few percentage points of productivity out of your day.
With so many on offer, “confusion is the biggest enemy.”
Some could blame the functionality built into our browsers for the proliferation of productivity apps on offer.
“Even if you are a small business, you are using Gmail, Dropbox, 15 other file sharing tools and a bunch of free tools”.
Not least because their role has seen such dramatic transformation in recent years, but because CIOs must ensure the enterprise tech they advocate serves the dual role of meeting institutional strategy, whilst maximizing productivity.
“Imagine that in a big business, you have Huddle and SharePoint. The enterprise versions of those tools, a ton of them have lots of overlap.”
Such overlap in productivity tools poses a problem for enterprise productivity, and Huddle’s market share. Although Mitchell believes this is about to change.
He puts this down to “CIOs…getting on their game”. Having shaken their ambivalence towards the cloud, the majority of CIOs are looking past previous concerns with security, and opting for the more collaborative cloud over maintaining clunky and inefficient IT operations in house.
They are “saying actually, we are going to pick 1 tool and put it across the whole business, top down.”
In terms of the future of productivity tools, Mitchell believes the market will become less saturated and “that all this noise will start to get shaken out…there will be a few big winners.”