In 2015, The World Travel & Tourism Council claimed that the travel and tourism industry was the second-fastest growing sector globally, employing more people than the automotive, manufacturing, mining and financial industries combined.
In the same year, research results from American Express Global Business Travel showed that business travel spending increased by 1.42% in 2015, more than twice the rise anticipated in 2014.
With such impressive numbers and consistent impact on the global economy, it comes as no surprise that the travel and hospitality sectors house some of the best marketing talent in the world today.
Following the publication of our North America list earlier this year, we are delighted to now release our list celebrating the 50 most influential travel and hospitality marketers operating across EMEA and APAC territories.
The research behind the creation of the list primarily focussed on the marketing leaders within airlines, hotel groups and other related travel and hospitality services. Those highlighted for selection come from a wide background of household name hoteliers and air carriers, as well as the rising stars of boutique accommodation specialists and low cost airlines.
These 50 most influential travel and hospitality marketers are contributing significantly to the growth of the sector, and helping to create world class customer experiences on behalf of their respective brands.
Given the wide territory remit, the list has representatives from twenty different nations, including Germany, Turkey, Hong Kong, Jordan, Sweden, and South Africa. The United Kingdom had the largest representation of individuals on the list, totalling eleven executives, while The United Arab Emirates claimed nine.
This list will be followed by a thought leadership series featuring a select group of those included both in the above and North America lists.
The 50 most influential travel and hospitality marketers operating across EMEA and APAC are listed above.