Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

What you need to know about gender bias in language

Rich Wilson

Ever wondered why more men than women are applying for the jobs you are posting? If you look for gender bias in the language you are using, you may just see that it is heavily geared towards men. Rich Wilson of Relative Insight, in conversation with Ruth Penfold of Shazam, tells us that by appealing to Women in the language we use, you’ll also be appealing to men too.