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The psychology behind a global marketing strategy

Chris Clark

HSBC's CMO, Chris Clark, on how its global marketing strategy helps connect their customers with more opportunities

You can find HSBC in over 80 countries. Creating a unified global marketing strategy that can be applied to each country is no small task, but is a necessity if you’re to achieve consistency across the board. Hot Topics sits down with Chris Clark, Chief Marketing Officer at HSBC, to hear how they want to connect customers with opportunities on a global scale and support your human ambitions.