logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

How the ‘smart family’ books a holiday

Claire Cronin

Claire Cronin, Customer and Marketing Director at Virgin Holidays, sits with Hot Topics Contributing Editor, Mark Choueke, to discuss the future of holiday bookings.

Researching holidays has become an overwhelming task. The average customer will scan 42 websites before completing a booking. Virgin Holidays wants to streamline the process and enable its users to have access to personalized holiday recommendations based on individual and family expectations. Hot Topics Contributing Editor, Mark Choueke, sits down with Virgin Holidays’ Customer & Marketing Director, Claire Cronin, to find out more about the changing nature of booking a holiday.

CHANNELS