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The complexities of visual search

Danny Lopez

AR startup Blippar has undertaken a precariously difficult task: building a search engine that serves up results based on what it sees through the camera on your phone.

At Facebook’s most recent F8 conference, Mark Zuckerberg made it very clear that Facebook was planning to pin their future prospects on augmented reality – technology that overlays digital imagery onto the real world. Danny Lopez, COO of AR startup Blippar wants the business to lead the way in the development of a visual browser, and ultimately index the world. He was in conversation with Havas Helia CEO Tash Whitmey as part of the Cannes Lions Creative Innovation series.

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