Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

The optimism surrounding the future of B2B marketing

Roelof Holwerda

As marketing within a B2B environment has become much greater than simply a sales support function, the question is where will B2B marketing be in five years time?

“10 years ago marketing was a very expensive sales support function, today, it is business development at scale,” says Roleof Holwerda, Global Enterprise Solutions Marketing Director at Dell EMC. He is extremely optimistic about marketing’s future. Here’s why.