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Could drones be the streetlights of the future?

Mark Evans

Direct Line, with Saatchi & Saatchi, created a prototype service whereby you can order a pack of drones to light your way home in dimly lit areas.

Mark Evans, CMO of Direct Line Group wants to be the “agitator” of his own future by empowering his team to position the brand as an entity that prevents, rather than fixes accidents. He talked through his approach with Mark Choueke, Hot Topics contributing editor.