The psychology behind consumer buying behavior

Why do consumers buy what they buy? What’s the decision-making strategy behind picking a brand over another brand? Phil Anderton, Founding Partner at Bloom Group Consulting, argues that the biggest mistake companies make, is assuming customers are buying with logic. Phil explains to Andy Brent, Hot Topics contributing editor, the insights behind what consumers are really thinking when choosing what to buy and how companies can understand these behaviors and deploy resources accordingly.