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Why mobile is at the forefront of multi-channel marketing

Mark Evans

Mark Evans, CMO of Direct Line Group speaks to Mark Choueke, contributing editor at Hot Topics about his channel agnostic approach and why his priorities lie with mobile.

“We use mobile as the torch bearer of the customer experience we should have,” says Mark Evans, CMO of Direct Line Group. But ensuring that it fits in as part of the overall “multi-channel brand promise” is what is really important. Evans explains how he is trying to influence Direct Line’s audience to understand that driving safely is the new cool.