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Augmented reality, meet brands

Danny Lopez

Augmented reality combines the futuristic flash of virtual reality with a high degree of accessibility.

Augmented reality (AR) startup Blippar has an aim to index the world and ultimately pioneer a visual search engine. In this conversation, as part of the ‘Creative Innovation’ series run in partnership with Cannes Lions International Festival of Creativity, Blippar COO Danny Lopez spoke to Tash Whitmey, CEO at Havas Helia about how the worlds of creativity and technology are becoming ever more intertwined.