c Collecting data, but not for the sake of it
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Why you shouldn’t just ‘collect data’

Christina Scott

A fool with a great tool is still a fool. The key to data is the way in which you drive worth from it.

Christina Scott, CTO at News UK, and Deputy CTO of News Corp does not believe in collecting data for the sake of it. She walked us through her approach to collecting data with the view to drive great customer experiences and revenue from it.