CHANNELS MORE
SEARCH SUBSCRIBE
logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse
x

Why you shouldn’t just ‘collect data’

Christina Scott
Christina Scott

A fool with a great tool is still a fool. The key to data is the way in which you drive worth from it.

Christina Scott, CTO at News UK, and Deputy CTO of News Corp does not believe in collecting data for the sake of it. She walked us through her approach to collecting data with the view to drive great customer experiences and revenue from it.

Popular Stories

Making Digital Work, Episode 9, Clip 3: Met Office CIO, Charles Ewen

Charles Ewen defines the part tech has to play in organizations today, and the people who must guide it.

TSB CIO on why he is supportive of GDPR

Carles Abarca, CIO at TSB, sits with Hot Topics to discuss why GDPR is beneficial to TSB and should be seen as a huge opportunity for businesses, not a threat.

Why companies should not be daunted by GDPR

Bill McGloin, Chief Technologist at Computacenter, sits with Hot Topics to discuss how solution providers are helping companies prepare for the new GDPR regulation.

CHANNELS