logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Great Expectations, Episode 2, Full interview: Tim Mapes, Delta Air Lines, Chief Marketing Officer

Tim Mapes

How Delta Air Lines attempts to make each of its 190 million annual passengers feel unique.

Delta Air Lines provides flights for over 190 million customers every year. Tim Mapes, who has led the company’s marketing efforts since 2008, explains how the company combines a mixture of online and offline strategies to deliver a first class customer experience to every single one of its passengers.

This interview forms part of our Great Expectations series, run in partnership with Decibel Insight.

CHANNELS