From storytelling to product strategy, and from data science to lead generation, the increasing responsibility of the B2B marketer represents an evolution that few could have predicted. We spoke to 4 leading B2B marketers about how they have seen their role evolve, and what lies ahead for the future of the marketing function.
The discussion was facilitated by Richard Robinson, VP Commercial, Cambridge Analytica and participants were:
Sakina Najmi, Director of Global Marketing, Criteo
Matt Hooper, SVP Global Marketing, IMImobile
Antonia Wade, CMO, Thomson Reuters
Shallu Behar-Sheehan, Senior Director, EMEA Marketing, F5 Networks.
Part 2 of this Unicorn CMO series roundtable, will be broadcast next Thursday 17th August at 5pm BST.