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Great Expectations, Episode 2, Clip 3: Tim Mapes, Delta CMO

Tim Mapes

Delta Air Lines uses hundreds of customer segments to provide best in class experiences for passengers time and time again.

Customer segmentation enables a more personalized, individual experience, says Delta CMO, Tim Mapes. Doing this at scale for 190 million people is a difficult undertaking. But then again, he’s got hundreds of customer segments to tailor products around.

This interview is brought to you as part of the Great Expectations series in partnership with Decibel Insight.