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Engage, Full Interview: Peter Markey, Marketing Director, TSB Bank

Peter Markey

Peter Markey, Marketing Director at challenger bank, TSB, explains what he has learned about delivering successful mobile marketing campaigns.

Having held CMO roles at The Post Office and Aviva prior to being Marketing Director at TSB Bank, Peter Markey has become one of the more recognizable faces of British Marketing. His latest challenge is that of differentiating TSB and its challenger brand.

In an interview with Hot Topics Editor Tom Lytton-Dickie, the pair honed in on the challenges of this positioning, as well as the role of mobile marketing within the bank’s overall strategy.