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Nissan’s Marketing Lead on how the IoT has changed their business model for the better

Roel de Vries

Roel talks about the opportunities and revenue models that IoT and the connected car present.

As Corporate Vice President, Global Head of Marketing, and Brand Strategy, Roel de Vries is focused on further strengthening Nissan‘s brand value. The two key elements to his role are firstly, ensuring internally Nissan is doing everything needed to develop leading brands, and secondly, making sure this is then communicated effectively and consistently in today’s increasingly complex world of marketing.

Roel de Vries has been at Nissan for more than 20 years and so is perfectly positioned to comment on the ways in which the Internet of Things has affected the business. He talks about the challenges they’ve faced and overcome, and the exciting opportunities it presents.