Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Hearst UK’s CDO on how they treat their print and digital audiences differently

Paul Cassar

Hearst UK's Chief Digital Officer on how the publishing giant thinks differently about print and digital audiences.

In his role as Chief Digital Officer at Hearst UK, Paul Cassar says it is crucial to understand the different ways that digital and print content are consumed. He says that while Hearst treats its online and print audiences in fundamentally the same way, there is an expectation from digital customers that they will receive a much higher turnover of content.

Whereas print customers only expect high quality content roughly once a month, digital consumers expect the same quality of content to be provided on a daily basis.