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Six senior marketing figures discuss the role marketing can play in business leadership

Richard Robinson

A leading group of marketing executives discuss the importance of marketing playing a leadership role in business and why the CMO should sit at board level.

A collection of marketing executives from leading companies Microsoft, Accenture, Pipedrive, Dropbox and Decibel Insight discuss the most biggest issues they face in their roles. This first episode focuses on the concept of leadership within marketing: both of how best to lead their specific division, but also on the wider leadership role that marketing should play in a business.

The discussion is chaired by Cambridge Analytica’s Richard Robinson, and features Scott Allen, Peter Thomas, Laurence Bret-Stern, James Keating and Lindsay O’Gorman.