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FeelUnique’s COO on how E-Commerce has changed the customer journey

Jim Buckle

Jim Buckle says that at FeelUnique, there are 5 distinct elements to an e-commerce customer journey.

Jim Buckle, Chief Operating Officer at FeelUnique.com, says that the online retail journey has become a lot more sophisticated in the last few years. He says that customers now expect a lot more from their online experience and Jim highlights five distinct elements to the customer journey.

The business is constantly working to ensure that each of these elements of the experience is optimized to create the best possible environment for their consumers.