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Hearst UK’s CDO on improving the digital experience for users

Paul Cassar

Paul Cassar, Hearst UK's Chief Digital Officer, says investing in its own CMS has been a vital tool for the publisher to improve its users' digital experience.

Since taking on the role of Chief Digital Officer at Hearst UK a year ago, Paul Cassar has made improving users’ digital experience a top priority. One way in which Hearst has done this is to create its own CMS. This allows the publisher to create a consistent look across its many and diverse titles, meaning subscribers can be confident of a high-quality product across the digital platform.