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Zurich’s Head of Customer Experience on how to measure the success of a mobile campaign

Monika Schulze

Monika Schulze says it is important to see mobile engagement as one part of the business's wider marketing strategy, not as a stand-alone study.

Monika Schulze, Global Head of Customer and Digital Experience at Zurich Insurance, is very clear about how she measures the success of marketing campaigns. She says she looks each aspect of the campaign, including mobile, to see how well they worked together and how they would be best deployed in future.

Monika says they are looking for ways of combining the data they collect from digital and traditional channels to maximize marketing efficiency moving forwards.

 

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