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Six senior B2B marketers discuss the future of their profession

Richard Robinson

A group of senior marketing executives share their thoughts on how they think the industry will change as it becomes increasingly influenced by technological developments.

Part 2 of the Unicorn CMO Roundtable moves on to a discussion about what the future of marketing might look like. The industry is one of many finding itself increasingly under the influence of digital technology and marketing leads from companies such as Microsoft and Accenture discuss how this is going to change their roles. The group talk specifically about the impact that data science and analytics are going to have on the industry.

The discussion is chaired by Cambridge Analytica’s Richard Robinson, and features Scott Allen, Peter Thomas, Laurence Bret-Stern, James Keating and Lindsay O’Gorman.