Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Hearst’s UK CDO on the challenges of running a global digital publishing platform

Paul Cassar

Ensuring consistency when publishing content globally is a challenge for publishers. Hearst UK's CDO explains how having its own CMS is key to solving this problem.

Paul Cassar is Chief Digital Officer at Hearst UK who publish many high-profile titles all around the world. He says that being a global brand does present the digital operation with difficulties when it comes to delivering sophisticated advertising campaigns for clients. He says having a custom built global CMS is important in helping the business fulfill clients’ ambitions.