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Zurich Insurance’s Head of Customer Experience on optimizing a mobile campaign

Monika Schulze

Constant analysis of data during a mobile campaign allows for regular changes to be made, to help optimize the impact of the campaign says Zurich's Head of Customer Experience.

As Zurich’s Head of Customer and Digital Experience, Monika Schulze has overseen the company’s increased use of mobile marketing campaigns. She says the key to optimizing these is to constantly analyze the data they provide to see what is working and what isn’t, and to respond accordingly in real time.