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Nissan’s CMO on the financial impetus the connected car could offer

Roel de Vries

Roel de Vries, Nissan's Global Head of Marketing, is excited by the potential new revenue opportunities that the connected car represents.

In his role as Global Head of Marketing at Nissan, Roel de Vries is primarily interested in the ways the connected car will allow the company to create an ever-closer relationship with their customers. When he talks about the innovation presenting a financial opportunity, Roel means that customers will be entitled to sophisticated new payment structuring, as well as having the options of exciting new features which will come with the connected car.