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Six of Europe’s leading CMOs discuss aligning sales and marketing teams

Richard Robinson

Clear-thinking leadership and respect between the two departments are both crucial to successfully uniting the sales and marketing teams in pursuit of a common purpose.

The final part of the Unicorn CMO Roundtable sees these six senior marketing executives offering their thoughts on aligning Sales & Marketing departments. They suggest that while historically this has been a challenge, with strong leadership and a clear vision for what the merger should look like, it is possible to make a success of this operation.

The discussion is chaired by Cambridge Analytica’s Richard Robinson, and features Scott Allen, Peter Thomas, Laurence Bret-Stern, James Keating and Lindsay O’Gorman.