Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

FeelUnique’s COO explains how to maximize social media platforms

Jim Buckle

Jim Buckle says that it is important to treat each social media platform in a different way to create content that will work most effectively with the target audience.

Jim Buckle, COO at FeelUnique.com, says that when used in the right way, social media can be a highly effective tool for targeting new customers and securing new business. He emphasises the importance of treating each social media platform individually from the others, to maximise the reach that each channel can have. He says this involves changing the tone and type of content that is used to populate the company’s accounts, but taking care to do this effectively can reap rewards.