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CarMax’s CMO on why customer experience is a priority for the business

Jim Lyski

As CMO at CarMax, Jim Lyski's aim is to make customer experience as good as it can be, both online and in-store. He tells Hot Topics how he's gone about making that happen.

Jim Lyski is proud of the way that CarMax are always striving to improve the way they work and the service they provide their customers. In his 3 years as Chief Marketing Officer, Jim has prioritized high quality customer experience both in-store and online. He acknowledges that to continue their success in the future, CarMax are going to need more of the technology-focused innovation that has made them the leading disrupters in the used car industry.