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CarMax’s CMO on how to effectively leverage customer data

Jim Lyski

Jim Lyski, CMO at CarMax, says the biggest challenge he faces is making the most out of the vast quantities of consumer data generated via digital channels.

Jim Lyski, Chief Marketing Officer at CarMax, says that optimizing the data the company collects from its customers holds the key to true digital success. Strong data analytics will allow the business to influence consumers in ways that make its digital experience more enjoyable and productive.