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CarMax’s CMO on how mobile is shaping the company’s marketing strategies

Jim Lyski

Jim Lyski, CMO of CarMax, discusses the company's mobile communication strategies and how important it is to leverage mobile data as effectively as possible

Jim Lyski is always thinking about where where the next disruptive digital innovation will come from in his role as Chief Marketing Office at CarMax. Here, he speaks to Hot Topics on the subject of how mobile is shaping the business’ marketing and digital communication strategies. Jim says that he is striving to make sure that the company is leveraging data as effectively as possible to optimize customer experience.