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The 10 New York Tech Companies to Watch

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Justin Brown

There is much talk of New York moving into its 3rd generation or wave as a tech ecosystem. Part of that transition is that more employees of startups that have experienced exits are founding their own companies. Kevin Ryan counts 34 former DoubleClick employees who are now CEOs in their own right. Many of those setting up companies in New York. Whilst this list is not specifically focused on startups, it is a lot harder to choose 10 tech companies to watch than it would have been ten or even five years ago. Go back 15 years and it would have been equally difficult as there were zero (ish). Anyway, here is our list of 10 New York based tech companies that are going to have a big impact this year.

Company: Percolate

CEO: Noah Brier

PercolatePercolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform. This collaboration enables teams to plan, source, publish and optimise their content across all channels, and helps some of the world’s largest marketers establish and ensure brand consistency at global scale. Percolate has offices in New York City, London, San Francisco and Austin.

In the past year, Percolate announced partnerships with WPP and LinkedIn and raised a $24 million round of funding, led by Sequoia Capital. Forrester Research referred to the business as the most ro- bust content marketing solution on the market.

Company: Thrillist Media Group

CEO: Ben Lerer

Thrillist Media GroupThrillist Media Group (TMG) describes itself as being obsessed with helping guys live fun lives. Blending content and commerce, the site reaches an audience of over 9 million every day. Founded by Ben Lerer of Lerer Ventures, the TMG network consists of three brands: Thrillist, Supercompressor and stye and grooming destination, JackThreads. The content and commerce mixture is an interesting concept. Lerer himself said “the theory here is that we as a company get curation — we do that across several areas of focus in men’s lifestyle. We have a pretty broad opportunity to apply that curation to content and com- merce. We’re trying to bridge this gap in ways other media companies haven’t been able to do.” His theory is clearly working as at the end of 2012, the company finished with around $40m in revenue.

Company: Dash

CEO: Jamyn Edis

DashDash is a connected car platform, which makes any car a ‘smart car’. Often described as a ‘FitBit for driving’, the product is a hardware and software solution, that uses a low-cost, self-installed device that easily plugs into your car and allows you to connect your smartphone to the vehicle. Dash combines data from the engine readings, with your smart- phone sensors and your demographic data, together with information about weather, traffic and location. The intelligence and insights allow Dash to make driving safer, greener, more affordable and more social. Launched in the US first on Android, they are gearing up for their iOS and international launches next month. Already integrated with IFTTT, they are opening their API to third party developers this summer, which will allow enterprise partners, like insurance companies and fleet man- agers, to seamlessly leverage the driving data platform, or ‘automotive graph’. Dash is a venture-backed, Techstars company, with investors including the CEOs of FourSquare, MakerBot and Path.

Company: Flatiron Health

Co-Founders: Nat Turner, Zach Weinberg

Flatiron HealthFlatiron Health is a health care technology company. Its mission is to organise the world’s oncology data and make it useful for patients, physicians, life sciences and researchers. In May of this year, the busi- ness raised $130m from VCs including Google Ventures, First Round Capital and the Laboratory Corporation of America. The company was started by two of the founders of Invite Media, an advertising technol- ogy company acquired by Google in 2010. While working at Google during the Invite Media integration, the founders witnessed several family members and friends battle cancer. Noticing that most cancer centers, physicians and researchers were deprived of even the most basic of data and analytical tools that other industries take for granted, they decided to found Flatiron Health.

Company: mParticle

CEO: Michael Katz

mParticleIt’s 2014 and integrations are the number one pain point across most organisations, slowing teams down and complicating business processes. As the shift to mobile continues to accelerate, the ecosystem of tools and service providers required to help app owners run their business continues to evolve and expand, which has a compounding effect on the complexity around successful execution.

mParticle is a data and integration platform helping mobile app owners address many of their business challenges by addressing the root cause. Through its app services storefront, the company attempt to make it easier than ever to add or remove reporting partners without the integration pain and hidden costs. mParticle enables app owners to leverage their 1st party data to move faster, improve app stability & security, and increase engagement.

Company: Blue Apron

CEO: Matt Salzberg

Blue ApronBlue Apron is changing the way people cook at home. Its weekly subscription service delivers everything you need to make fresh meals. It shops for customers at wholesale, and then delivers all the ingredients in exactly the right proportions, along with printed recipe cards. It’s like having your own private chef– you’ll discover new recipes, eat fresher food, and save both time and money. The business raised $50m in a Series C round from Stripes Group, taking total funding up to $58m.

Company: WeWork

Co-Founders: Miguel McKelvey, Adam Neumann

weworkIn her contributing article, Jessica Lawrence of New York Tech Meetup, suggests WeWork has a very bright future and we agree. The company empowers entrepreneurs and businesses to succeed by providing a collaborative community and services that allow them to focus their energy on growing their business. The business has locations in New York, San Francisco, and Los Angeles as well as in London and is rapidly growing its community to become the largest network of small businesses in the U.S. Describing itself as a community for creators, WeWork turns buildings into collaborative workspaces and provide infrastructure, services, events and technology for members.

Company: Niche

Co-Founders: Darren Lachtman, Rob Fishman

NicheNiche is one of the earliest stage businesses on our list. Founded in 2013, the company has just raised a seed funding round of $2.5m from the likes of Lerer Ventures, SoftTech VC, SV Angel and Gary Vaynerchuk. Niche is the leading network for social media creators. 2,500 of the world’s most influential personalities on Vine, Instagram, Tumblr and more have opted in to the site. Neither agency nor manager, Niche instead takes a platform approach, providing free analytics, demographic readings and connectivity to top brands and ad agencies. Over seventy-five leading advertisers, including General Electric, Home Depot, the NFL and more, are working with Niche’s network to share incredibly creative, relevant and highly-targeted micro-advertisements.

Company: Dataminr

CEO: Ted Bailey

DataminrDataminr was a company that was mentioned a lot at our recent Hot Topics New York event. Venrock’s Nick Beim was understandably excited about the business and they are a worthy addition to this list. Dataminr transforms the public Twitter stream into actionable alerts, identifying the most relevant information in real-time for clients in Finance, News and the Public Sector. Using powerful, proprietary algorithms, Dataminr instantly analyses all public tweets and delivers the earliest warning for breaking news, real-world events, off-the-radar content and emerging trends. Dataminr clients receive information first, ahead of traditional sources. With $49m in funding, the company sifts through tweets to identify newsworthy events before they are reported. With advanced pattern recognition technology, it can verify which information is accurate and which is a hoax.

Company: Sverve

CEO: Rohit Vashisht

SverveFounded in 2012, Sverve connects businesses and the right social media influencers for online marketing. Its mission is to bring transparency to the industry, help talented content creators come out of the shadows and into the influencer spotlight, and make it easy and affordable for businesses to find and work with them. Businesses find a comprehensive solution to connect and work with influencers, make payments and measure results of their campaigns. The company raised nearly $1m in three separate seed rounds throughout 2013, with the most recent money coming from investors including 500 Start-ups and FundersClub.