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Wolseley UK’s CDO on building customer relationships online

Jeremy Maxwell

In the digital age, a company's ability to build customer relationships online has become vitally important, says Jeremy Maxwell, CDO at Wolseley UK.

Jeremy Maxwell, CDO at Wolseley UK, discusses the various retail techniques he employs to attract customers of different sizes to use the business. For example, he says that for smaller customers, the company still relies on more traditional techniques, such as welcome and loyalty programmes. But Jeremy says that Wolseley is embracing digital by identifying the IP addresses of larger customers to enable the business to create a more bespoke customer experience.