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Santander UK’s CMO on the role of mobile in the bank’s marketing strategy

Keith Moor

Keith Moor, CMO at Santander UK, discusses how mobile fits into his marketing strategy and how it differs from more traditional marketing methods.

Mobile continues to offer exciting new opportunities for engagement and content creation, and Keith Moor, CMO of Santander UK, discusses with Hot Topics the ways that he sees mobile fitting into the bank’s marketing strategy in future. Among the ways that mobile differs from traditional marketing techniques is that there is less emphasis on heavy branding, as Keith explains.