Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Santander UK’s CMO on mobile’s role in the bank’s future strategy

Keith Moor

Keith Moor, Santander UK's CMO, says delivering a high quality mobile experience is a key part of the bank's future strategy.

Santander UK is working hard to create the best all-round customer experience it can, CMO Keith Moor tells Hot Topics. Customer experience generally is very much at the heart of the bank’s future strategy, but Keith says that while mobile is the most common method for its customers engage with the bank, it’s important to create a consistent feel across all its channels.