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Swoon Editions CMO on building an inspirational brand within the online furniture space

Noel Eves

Noel Eves says that in his role as CMO of Swoon Editions he is aiming to build an inspirational brand within the online furniture space.

Noel Eves, CMO at Swoon Editions, talks to Hot Topics about the unique challenges of dominating the online furniture space and discusses why the company focuses on analyzing measurable marketing activity. Noel also talks about the various retargeting techniques the company employs, including its use of various social media channels and other customer-based initiatives such as the company’s referral programme.

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