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Great Expectations – 2017 Highlights

2017 Highlights of the Great Expectations series on how the world's biggest brands are keeping pace with increasing demand for seamless customer experiences.

2017 saw the launch of the Great Expectations series, in which Hot Topics speaks to senior marketing and digital leaders within global brands about the emphasis they are placing on delivering first class customer experiences to match increasingly high demands. This highlights video includes wisdom from all of the participants, including executives at Dell, Wells Fargo and Delta Air Lines.