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Swoon Editions’ CMO on expanding the company’s online reach

Noel Eves

Noel Eves, CMO of Swoon Editions, says that launching new channels every year has been a highly effective way of expanding online reach for the company.

Noel Eves, CMO of Swoon Editions, talks to Hot Topics about the ways that the company has attempted to expand online reach. He says that it has started using new channels every year and quotes the success of its referral programme, launched last year, which has been responsible for hundreds of new orders every month.