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Wells Fargo’s CMO on how the bank measures customer engagement

Jamie Moldafsky

Jamie Moldafsky, Wells Fargo's CMO, says the bank uses multiple techniques to measure customer engagement, enabling it to improve its customer experience.

Jamie Moldafsky, CMO at Wells Fargo, says the bank seeks to measure customer engagement in many different ways. She highlights social media as a crucial element of this process, saying that all accounts are monitored globally 24 hours a day to collect as much available data as possible.