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Wells Fargo’s CMO on the importance of data to understand customer needs

Jamie Moldafsky

Jamie Moldafsky, CMO of Wells Fargo, says understanding customers' needs is the key goal when analysing customer data collected by the bank.

Jamie Moldafsky, CMO of Wells Fargo, says that understanding customers’ needs is the main focus of the bank’s customer data analytics. She says the bank treats its customers’ data with the utmost respect and that it is looking at ways that AI and machine learning can help to leverage the data to be used more effectively.