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BBVA Compass’ CMO on the importance of marketers keeping pace with tech innovation

Jennifer Dominiquini

Client engagement is at the heart of marketers' strategy and BBVA Compass' CMO says keeping up with the constantly changing technology is key to her role.

Jennifer Dominiquini, Chief Marketing and Digital Sales Officer at BBVA Compass, speaks to Hot Topics about the impact that tech is having on the role of marketers. She says that the greatest challenge in her role is keeping up with the constantly changing nature of new technology and implementing the best innovations to enhance the bank’s digital client engagement.