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Engage: 2017 Highlights

Highlights of the Engage series featuring senior CMOs explaining how they have adapted their marketing strategies to cater for the growing popularity of mobile.

The Engage series, focused on the effect that mobile has had on marketing strategies, continued in 2017. Among participants included in this highlight video are CMOs of Santander UK, TSB, CarMax and Direct Line, who explain what their teams have looked at doing to cater for mobile’s popularity as a platform and to create content specifically tailored for mobile consumption by their customers.