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Swoon Editions’ CMO on the unique challenges of the online furniture space

Noel Eves

Noel Eves, Swoon Editions' CMO, on what makes the online furniture space so difficult to break into and the unique traits he feels has made Swoon a success.

Noel Eves, CMO at Swoon Editions, discusses the difficulty of carving out a niche in the online furniture space. While furniture is a £20 billion market, only 6% of that business is conducted online, meaning that companies like Swoon have had to break the mould in order to become established. Noel attributes this to finding the right combination of design, innovation and price and always maintaining the brand’s attractive overall proposition.