logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

BBVA Compass’ CMO is prioritizing creating a user-friendly mobile experience for customers

Jennifer Dominiquini

Jennifer Dominiquini, CMO at BBVA Compass, says that creating a user-friendly mobile experience has become a priority for the bank in the digital age.

Jennifer Dominiquini, CMO of BBVA Compass, says that to be a good marketer in the digital age it is crucial to always be thinking about how tech will change the nature of client engagement. She uses the specific example of how the bank has prioritized creating a user-friendly mobile experience to cater for the needs of the on-the-go lifestyles of the majority of today’s customers.

CHANNELS