Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

BBVA Compass’ CMO says there is lots to learn from online pureplay competitors

Jennifer Dominiquini

BBVA Compass' CMO Jennifer Dominiquini says there is a lot to be learned from online pureplay competitors in terms of digital strategy and mobile marketing.

Jennifer Dominiquini, CMO at BBVA Compass, says the bank is aiming to improve its digital strategy and efficiency. To do this, it’s looking to online pureplay competitors who Jennifer says have shown excellent ability to leverage mobile campaigns to their advantage.