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Wizz Air’s CMO explains why 60% of its traffic now comes from mobile

Johan Eidhagen

Johan Eidhagen, CMO of Wizz Air, on the qualities that make mobile marketing unique and why it has become so popular with its customers.

In this episode from the ‘Engage’ series, powered by Syniverse, Wizz Air’s CMO Johan Eidhagen explains what makes mobile marketing unique. He believes the way that the company’s messages only reach customers when they actually want to be reached is one of the reasons that it has become its most popular channel, with 60% of Wizz Air’s online traffic now coming from mobile.