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Wizz Air’s CMO on creating a fluid customer experience across its channels

Johan Eidhagen

Wizz Air's CMO says he wants to create a fluid customer experience across the brand's platforms and that mobile is the most popular way for users to engage with the airline.

Johan Eidhagen, CMO at Wizz Air, has overseen a massive rise in the popularity of mobile engagement. He says that 60% of online traffic now comes through mobile, which means that creating a fluid customer experience is a priority in his role as the airline’s marketing lead.

 

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